Tuesday, June 29, 2004

A Time to Sleep

That's all I dream of these days. Of course, I don't mean that literally. It's been a while since I dreamt of something. Possibly because it's been a while since I slept long enough to dream of something.

Managing a product launch has its own euphoria. You're driven by a sense of adrenaline (which is a good thing, because there's sure as hell no food or sleep that's driving you), carried on a wave of certainty that this is the product that's going to change the world.

Until you meet Sales, that is. Prospective interviewees never answer this question right at interviews... The true difference between marketing and sales is this: Marketing's objective is to say, "this is a great product that we're launching. I mean, naturally - we created it. It's worth millions. People will be knocking our doors down to get at it."

And all the while, Sales, standing right behind, is telling the world at large (and management in particular) that this product will never make it in the market, that nobody wants it, nobody understands it, even they don't understand it, for pete's sake, and that there will be negative sales of this one, so don't expect much volumes. Instead, make marketing work harder to come up with better products.

Ask anybody in marketing anywhere, and you'll see that this is true. (And by the way, if you use this in an interview somewhere, I want royalties. 10% of the CTC you're offered should do.)
So here's the thing: this launch is driving me insane, and at the same time, I'm thriving on those crazy schedules again. Therefore, no intelligent posts should be expected from me until I have finally staggered home after the launch on Thursday night, and slept for a straight 12 hours.

More marketing funda at that point. And yes, royalties apply to those too.


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